Privacy policy

RaraBeauty (“we,” “us,” “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://rarabeauty.it.com/ (the “Site” ) or make a purchase of beauty products from us.

Information We Collect

We may collect the following categories of personal information from you:

Personal Information You Provide Directly:

•Contact Information: Name, email address, shipping address, billing address, and phone number.

•Account Information: Username and password if you create an account on our Site.

•Order Information: Products purchased, order history, transaction details, and preferences.

•Payment Information: Credit/debit card details or PayPal account information (collected and processed by our third-party payment processors; we do not store full payment card data).

•Communications: Any information you provide when you contact customer support, fill out a contact form, or otherwise communicate with us.

Information Collected Automatically:

•Device Information: IP address, browser type and version, operating system, device identifiers.

•Usage Information: Pages you view, links you click, search queries, time spent on pages, and other actions taken on our Site.

•Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your browsing experience, analyze Site traffic, and personalize content. You can control cookie settings through your browser preferences.

How We Use Your Information

We use the information we collect for the following purposes:

•Process and fulfill your orders, including shipping, payment processing, and order confirmations.

•Communicate with you about your orders, returns, refunds, and customer service inquiries.

•Send you marketing communications, promotions, and newsletters (you may opt out at any time).

•Improve and personalize your experience on our Site, for example, by recommending beauty products based on your purchase history.

•Detect, prevent, and address fraud, security, or technical issues.

•Comply with legal obligations and enforce our Terms & Conditions.

How We Share Your Information

We do not sell, trade, or rent your personal information to third parties for their marketing purposes. We may share your information with the following categories of third parties:

•Service Providers: Logistics and shipping carriers (e.g., USPS, UPS, FedEx, DHL), payment processors (e.g., PayPal, Stripe), email marketing platforms, analytics providers (e.g., Google Analytics).

•Legal and Regulatory Authorities: When required by law, regulation, legal process, or government request.

•Business Transfers: In connection with a merger, acquisition, bankruptcy, or sale of all or a portion of our assets.

Cookies and Tracking Technologies

We use cookies to:

•Remember your preferences and shopping cart contents.

•Analyze how visitors use our Site (via tools like Google Analytics).

•Display relevant advertisements to you on other websites (retargeting).

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our Site may not function properly.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Order information is typically retained for tax and accounting purposes for at least seven years.

Your Privacy Rights

Depending on your state of residence (e.g., California Consumer Privacy Act/CPRA, Virginia Consumer Data Protection Act/VCDPA), you may have the following rights:

•Right to Know: Request information about the categories and specific pieces of personal information we have collected about you.

•Right to Delete: Request deletion of your personal information, subject to certain exceptions.

•Right to Opt-Out: Opt out of the sale or sharing of your personal information (note: we do not sell your information).

Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no internet transmission or electronic storage method is 100% secure. Therefore, we cannot guarantee its absolute security.

Third-Party Links

Our Site may contain links to other websites not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children's Privacy

Our Site is not intended for anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.